Ensuring Ethical Compliance in Digital Content: A Comprehensive Analysis of the Ministry of I&B’s Advisory on OTT Platforms and Social Media
Ensuring Ethical Compliance in Digital Content: A Comprehensive Analysis of the Ministry of I&B’s Advisory on OTT Platforms and Social Media By Abhishek Jat, Advocate The rapid proliferation of digital content in India, particularly through Over-The-Top (OTT) platforms and social media, has revolutionized the way information and entertainment are consumed. However, this growth has also raised significant concerns regarding the ethical and legal responsibilities of content creators, publishers, and platforms. In response to these concerns, the Ministry of Information and Broadcasting (I&B) has issued a detailed advisory to OTT platforms and social media entities, reiterating the importance of adhering to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021). This advisory serves as a critical reminder of the legal obligations and ethical standards that digital platforms must uphold in their operations....